by Bob Osgoodby
What Makes An Online Ad Sell?
Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that this is completely different from all other traditional forms of advertising.
Print media allows the use of attention getting graphics.
Radio allows music or jingles and of course TV provides both visual as well as
Sure you may get an occasional person who finds it, but you are not accomplishing your purpose.
The bottom line on any advertising campaign is to design your ad so that it gets attention. Classified Ads in the Newspaper are a good place to start in designing your online ad. In order to do this, you will have to examine the classifieds for a few days.
ones run day after day and are really commercial in nature. They
all have something in common, and after awhile you can get to spot them.
All "great" ads have three
The first is an "attention getter",
An "attention getter" is basically the title of your ad - you must use powerful words here -FREE GIFT, EARN WHILE YOU SLEEP, I WAS REALLY STUPID etc. are just a few examples.
forget that FREE
give them enough information to pique their curiosity.
do I know I have a "great" ad?
Advertising online is the same.
be afraid to experiment with your ad copy.
Rotate your ads on a fairly regular basis to ensure they are all getting a fair chance. After awhile, you will see which ads are generating the most responses. Discard those that are not, and concentrate on improving those that are.
About the Author:
Internet Tip of the Week by Bob Osgoodby bob @adv-marketing.com
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