That's not SPAM,
Never send your newsletter
unsolicited, not even to current
Not only is this not good for your reputation, but it may also trigger common Spam filters. Cathy Stucker, publisher of Bright Ideas www.idealady.com, advises sending your newsletter with the newsletter's name as the beginning of the subject line, saying, "Subscribers recognize [the newsletter], and it makes it easy to keep issues together."
Some ezine publishers have found their ezines are so popular, people who stop receiving the emails actually complain.
Both are good reasons to send your entire email in the body of
the email. Still not convinced? Many of your readers will have limited inbox
space-by avoiding attachments you won't give them an extra reason to delete
your newsletter unread.
For those of us who receive
way too many unsolicited emails,
Spam filters are a blessing. According to Maria Gracia,
Publisher of Get Organized Now! www.getorganizednow.com
Spam "filters are
powerful tools for keeping one organized." Switch to the publisher's side of
the desk, though, and Spam filters can become problematic.
Spam Assassin uses a point system to determine whether or not a piece of email is Spam. The more points a particular email collects, the more likely it is to be Spam. SpamNet not only filters based on key words (free!, for instance), but also allows users to submit Spam to then be blocked for other users.
Most Spam filters use some sort of blacklist of known Spammers to block emails.
The other component you'll need to be aware of is the blacklist. As mentioned, most of the available Spam filters use one or more of these collections of email addresses and domain names that send out a lot of Spam. Blacklists are primarily compiled by volunteers.
words, you mail them the Spam you receive in your inbox, they take a look at
it and then decide whether or not to add the sender to their list.
About the Author: Feature
Article: by Jessica Albon
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