- Proper: Including autoresponder links on your website to
deliver articles and information to an email box.
Using these links to add email addresses to your mailing list.
- Proper: If you make articles available for reprint, it is
always a good idea to include autoresponder links to make it easy for
publishers to get those articles in a suitable format.
Using these autoresponder links to add people to your mailing list.
- Proper: Allow visitors to sign up for an email course
using an autoresponder.
Adding email addresses
obtained in this manner to your mailing list.
- Proper: Follow up for an order or other communication. For
example, a "did you receive your order okay?" message a few days after the
order was taken is excellent customer service.
Sending more than an acknowledgement and follow up message. The person
ordered something, he did not ask to be on your mailing, advertisement or
add people to your mailing list unless...
(a) you tell them you are doing to
you give them the chance to say "no", and
(c) they explicitly give their
permission. NEVER assume your visitor wants to be added to your mailing list -
make him explicitly ask by filling out a form, checking a box
or some other similar means.
Autoresponders have some excellent uses:
- As an acknowledgement or thank you for something.
- As a way to get something delivered in email form (reprint publishers
love this method of obtaining articles).
- As a way to deliver a series of something (like an email course) to
Now that you know how and not to use
autoresponders, they are available
GetResponse.com has an
excellent autoresponder service. They offer a limited function free version,
and one of the most functional paid versions that exist.
AWeber.Com has another
excellent autoresponder service.
Marketing Tips Index
I recommend it.
The easies way to stop
email spam, virus getting
into your PC
Art of War -
takes on the
role of the commander, without understanding the strategy of
warfare, invite defeat."