Using email CRM

Best Wishes, Pete Editor's Note 03/12/01

All of a sudden everybody and their grandmother can throw up a website and a shopping cart and they can sell to the world.

It is not the days of purely brick and mortar, it is the world of digital stores which reach out and entice people even when the shopkeeper is asleep.

The ease and lower cost of creating an online store naturally increases the number of sellers and puts a higher premium on the buyers.

Featured Article
by Mr A.T.Rendon

This article put the focus on where an online storekeepers eyes should be: On...
What Online Customers Want

We have all heard the horror stories and watched as one dot.com after another bit the cyberdust into oblivion. They may have had multimillion dollar

budgets and a staff of hundreds of employees but they all made a fatal error; they forgot to put the customer first.

That is not surprising since most business schools in America teach that the most important thing in business is Money. That fatal error was naturally played out online but with more immediate effects that are now all too obvious. Money is not the most important thing in business; it is the customer.

Why?... Because it is the customer that brings in the money to a business. The impersonal nature of the Internet made that old business strategy die before it was even born. And it deserves to go the way of extinction.

Home | Product Info | eMail Broadcast FAQ's

	eMail CRM Freeware I recommend it. It maximize the life-time value of my customers--Quick Tour
	Art of eMail CRM <<Back to How to apply minimum efforts for maximum result at the shortest time?
	eMail Bolts & Nuts Interesting emails stuff that you should know eMail Broadcasting
	eMail Marketing Tips Great email marketing strategies and ideas to help you increase sales
	Free eBook Sun Tzu Art of War Leaders without thoughtful strategy invite defeat.
	Useful Web Sites Freeware, shareware tools to help you speed-up your Internet connection
	Guest Book \| Minute Wisdom Filled with stolen moments, lost dreams, and too many 'if only'

Free eBook Sun Tzu
Art of War "Leaders without strategies of warfare, invite defeat"

It is time that the customer was made 'Top Priority'. The online business experience must be virtually perfect and saving that nothing in this world can possibly be perfect, it must be geared for the inevitable foul ups that occur due to too much Internet traffic or other such strange glitches as are known to happen online.

The most flawless way to conduct business online is via email. The drawback here is SPAM. If you bring a web site into play, then you need to make it as painless as possible for your customers.

Here are a few basics
that online customers want:

1. Net savvy customers dislike slow downloads of web pages and graphics.
There is a need for speed.

2. Navigation that makes no sense is another big problem.

3. Limited selection will cause customers to look elsewhere.

4. Online order systems must be flawless and offer an alternative in case of breakdown.

5. Provide FREE content to wet the appetite of your customer.

Unless you learn to care for your customers online, then you too will go the way of the dinosaur and those Dot.coms

Selecting A Business Name They Won't Forget

Ask 500 people already in business how they decided upon their business name and you will get 500 different answers.

Everyone has a story behind how they chose their own business name. Even if the business is named after their own birth name, there's a reason why this was done.

100% effective.
I recommend it.

The easies way to stop email spam, virus getting
into your PC
Free
2-Try

Dolly
Kee
Director

ImagePower.com.my
"eMail CRM maximized the
life-time value of
my customers.
I recommend it."
.
For home office
PC Freeware

Freeware
Bounce eMail manager

"A valued contribution that I and the rest of my team sincerely appreciate it. We have checked your software twice and it is good." Alex webmaster@softpicks.net

When you open a business, in a sense, you are causing a new birth to begin. This new birth was created from an idea alone by you or your associates. It will have its own bank account, it's own federal identification number, it's own credit accounts, it's own income and it's own bills.

On paper, it is another individual! Just as if you were choosing a name for your own unborn child, you need to spend considerable time in deciding upon your business name.

There are several reasons why a good business name is vitally important to your business. The first obvious reason is because it is the initial identification to your customers.

No one would want to do business with someone if they didn't have a company name yet. This makes you look like an amateur who is very unreliable.

Even if you call your company "Kevin's Lawn Service," a company name has been established and you are indeed a company. People will therefore feel more comfortable dealing with you.

Reprint from http://www.smallbusinessnewz.com

A.T.Rendon is an entrepreneur and published writer. Subscribe to FREE Business Classifieds Newsletter Ad Sites!" mailto: subscribe_fbcn9 @emailexchange.org Visit us at: http://emailexchange.org/