Instead they focused on the individuals who
frequented their shops, restaurants, and offices.

They paid careful attention to their customers' likes, dislikes, and quirks. Back then, customer relationship management was as simple as taking the extra time to learn the names and livelihoods of those who plunked down their hard-earned cash for goods or services rendered.

While this attention to detail may seem old-fashioned and inefficient in our cellularly connected, Internet-ready world, the truth is, it worked relationship -- only real people know how to do it, not sales or support automation.

It is the people from the help desk and people that actually chats with potential customers.