Online Stealth Marketing

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by Mike Enlow

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Do Only Quality Stuff

Everything that you present to your customer needs to be first class. Your customer's first impression of your work starts with your business card and the message on your answering machine.

Do these items represent the true quality of your work? I remember walking away from a strategic alliance because my future partner proudly presented me with a document that had typos all over the front page!

Your customer should never have to correct your work. As a partner to your customer you need to ensure that your work is always on time, and within budget.

And make sure that it's perfect. Your customer will learn very quickly that his "partner" has the same high standards that he does.


Give Something Away

One of the most successful business people I know hand-delivers home-baked cookies, beautifully presented, to her customers every Christmas.

I've given software to my customers, as well as performed small services that were not written into the contract.

Small gestures can grow into significant add-on business! It's not unusual to have contracts extended for an additional five years (at higher rates!) when you demonstrate your generosity.

I promise that you will always receive far more than you give away. It's just plain good old business practice.

You can keep your customer forever by focusing on his success, calling him every day, sharing your knowledge, doing quality work, and giving something away.

Become your customer's partner by helping him to grow his business, and in turn, he'll help you to grow yours. It always works.



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