All Sales is Seduction..."Did you tick off a list of the benefits of acquiescing to the seduction? Of course not. You knew that wouldn’t work. Instead, you took pains to pick out the right words to convey both the excitement of the possibilities ahead, and the urgency of taking action"

Secrets for Relationship Marketing How to Keep Your Customer Forever?

Simplifying CRM Featured Article by Sarah L. Roberts-Witt
"At the turn of the last century, companies didn't agonize over weighty terms like customer relationship management (CRM), that overused and misunderstood buzzword currently plaguing the business world. Instead they focused on the individuals who frequented their shops, restaurants, and offices..."

Let them be the grump Featured Article by Borck Henderson
"Be the ray of sunshine that is taking care of their problem. Their problem may be insignificant to you or may appear to be irrational, but it is serious to your customers. My words to you are simple: The customer is not always right but they are always the customer..."