All Sales is
Seduction..."Did you tick off
a list of the benefits of acquiescing to the seduction? Of course not. You knew that wouldn’t work. Instead, you took pains to pick out the right words to convey both the excitement of the possibilities ahead, and the urgency of taking action"
Featured Article by Sarah L. Roberts-Witt
"At the turn of the last century,
companies didn't agonize over weighty terms like customer
relationship management (CRM), that overused and misunderstood
buzzword currently plaguing the business world. Instead they focused
on the individuals who frequented their shops, restaurants, and
Let them be the grump
Featured Article by
"Be the ray of sunshine
that is taking care of
their problem. Their problem may be insignificant to you or may
appear to be irrational, but it is serious to your customers. My words to you are simple: The customer is not always right
but they are always the customer..."